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Souqalmal is a financial comparison website based in Dubai, United Arab Emirates. It was founded in 2012 by Ambareen Musa, a former investment banker. The company operates in the United Arab Emirates, Saudi Arabia, Bahrain, and Kuwait. It allows users to compare and apply for a wide range of financial products, including credit cards, loans, insurance, and bank accounts. is committed to providing unbiased and transparent information to help consumers make informed financial decisions. The website features a user-friendly interface that enables users to easily search and compare various financial products, making the process of finding the best deal less daunting. has received numerous accolades and awards since its inception. In 2016, the company raised $10 million in a funding round led by a Dubai-based private equity firm. In 2018, was awarded the 'Best Insurance Comparison Website' at the MENA Insurance Awards. It has also been recognized as one of the top startups in the region, winning the 'Most Innovative Startup' award at the Entrepreneur Middle East Awards in 2017.

Ambareen Musa, the founder and CEO, has been featured in several publications for her contributions to the fintech industry. continues to expand its services and aims to become the go-to financial comparison website in the Middle East.

Company Details


Office No. 2604, Fortune Executive, Cluster T, Jumeirah Lake Towers, Dubai, UAE